How to think about your video
by: Karola Dirnberger - 15/7-10 at 08.36
Stationary pictures and letters dont count as much on business advertisements nowadays. Customers are now enamoured with videos that inform. They want to know who you are and why they should buy from you or use your company. At first it might seem that video marketing is a daunting enterprise to undertake, or just too expensive to hire a company. Understand that your message works just as well if it is simple and striaght forward. It doesnt have to have booming images or Michael Jackson sound bites. It is important to have the right sound, and the right message. Your video should have all the quality ingredients to make your customer take notice and leave them with a high impact impression of you and your company. Your video should be informative of your products so your customer could understand why they need them. Avoid the "wouldn't it be cool if ..." type of mentality. Take note that these video clips are not for entertainments purposes but to provide details to buyers of your products. Contact information like email address or web links can also be added up to your video. Have a line at the bottom of your video that shows a moving graphic of those contact details. Like any other marketing material, your video will only be effective if you use it and use it properly. You can put a video on every webpage if you want, but this might be too much for a customer to handle when visiting your site. Put them in the most effective places pages which relate to the information in your video. It's also a good idea to consider other places on the internet that act as host for your video. Hop in to some other hosting sites that can cater to your video. As simple as posting your video to Facebook or Myspace can boost the exposure of your products. Get started today. A simply made video that is placed on your website and another social networking site is all you need to attract more customers. As you get more comfortable with creating videos you'll be able to make higher quality ones and will understand how to use them more effectively as well.
Stationary pictures and letters dont count as much on business advertisements nowadays. Customers are now enamoured with videos that inform. They want to know who you are and why they should buy from you or use your company. At first it might seem that video marketing is a daunting enterprise to undertake, or just too expensive to hire a company. Understand that your message works just as well if it is simple and striaght forward. It doesnt have to have booming images or Michael Jackson sound bites. It is important to have the right sound, and the right message. Your video should have all the quality ingredients to make your customer take notice and leave them with a high impact impression of you and your company. Your video should be informative of your products so your customer could understand why they need them. Avoid the "wouldn't it be cool if ..." type of mentality. Take note that these video clips are not for entertainments purposes but to provide details to buyers of your products. Contact information like email address or web links can also be added up to your video. Have a line at the bottom of your video that shows a moving graphic of those contact details. Like any other marketing material, your video will only be effective if you use it and use it properly. You can put a video on every webpage if you want, but this might be too much for a customer to handle when visiting your site. Put them in the most effective places pages which relate to the information in your video. It's also a good idea to consider other places on the internet that act as host for your video. Hop in to some other hosting sites that can cater to your video. As simple as posting your video to Facebook or Myspace can boost the exposure of your products. Get started today. A simply made video that is placed on your website and another social networking site is all you need to attract more customers. As you get more comfortable with creating videos you'll be able to make higher quality ones and will understand how to use them more effectively as well.