Video internet marketing
by: Karola Dirnberger - 30/7-10 at 07.48
I read a lot of articles and blogs on internet marketing. Two years ago it was hard to find material on it. Things were just starting to ramp up and people were still hesitant thinking that the utube era had no place to go. Well here we are today and everyone is talking about it. Everyone recognizes how important a video on your service or product improves sales. Its almost as though the quality doesnt matter. People are hungry to watch and learn. They dont like to read anymore. Its the show me generation. To be fair, its easier to get more information into a picture than into a word so understandably people are gravitating to more interesting videos. Therefore, not only is it important to have a video on your website, its important to make sure that video is filled with important information about you and your company as well as information which your viewer will use with other things related to your product or service. A video cannot be all about you, it has to be all about the viewer. That is how to engage them. Most people dont think of it that way. They just want to sell sell sell. And as much as the bottom line depends on the actual sale, the growth of the bottom line is dependant on how valuable your product or service is to your customer. Therefore whatever you have and are trying to sell, better have great value to your customer. Remember, you are not the only one with that product or service. Thats why you must build credibility by giving your viewer all the info which they can then shop elsewhere and find out that you were the one who made them aware of what they need before they are aware of it. That is credibility and that is what will draw them back to you and keep them loyal to you.
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I read a lot of articles and blogs on internet marketing. Two years ago it was hard to find material on it. Things were just starting to ramp up and people were still hesitant thinking that the utube era had no place to go. Well here we are today and everyone is talking about it. Everyone recognizes how important a video on your service or product improves sales. Its almost as though the quality doesnt matter. People are hungry to watch and learn. They dont like to read anymore. Its the show me generation. To be fair, its easier to get more information into a picture than into a word so understandably people are gravitating to more interesting videos. Therefore, not only is it important to have a video on your website, its important to make sure that video is filled with important information about you and your company as well as information which your viewer will use with other things related to your product or service. A video cannot be all about you, it has to be all about the viewer. That is how to engage them. Most people dont think of it that way. They just want to sell sell sell. And as much as the bottom line depends on the actual sale, the growth of the bottom line is dependant on how valuable your product or service is to your customer. Therefore whatever you have and are trying to sell, better have great value to your customer. Remember, you are not the only one with that product or service. Thats why you must build credibility by giving your viewer all the info which they can then shop elsewhere and find out that you were the one who made them aware of what they need before they are aware of it. That is credibility and that is what will draw them back to you and keep them loyal to you.
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