Talent continued

by: Karola Dirnberger - 05/8-10 at 08.18

Having done our Reel Deal Pilot where we invited some small business people to come and pilot our newest project for a nominal fee, they got a video done for their business website and we got valuable information, some of it I would like to share. We asked our participants if they would be more comfortable if someone else scripted their message. The response unanimously was NO. That surprised us. We asked if they would feel more comfortable having a spokes person or an actor delivering their message. 99% said NO. That again surprised us. Because we come from film, we know how challenging it is to be believable in front of the camera. Yet here is the reality. Because the small business owner is portraying themselves, they are 100% believable. The Authenticity of who they are and what they do is unmistakeable. We are still in the throws of the editing process. Anyone who thinks editing is done simply and easily should prepare for a rude awakening. Our editor who has been editing professionally for 30 years is extremely aware of how to tell a story through editing and do it quickly. Even so, it takes at least 2 full days on one project to perfect it. Therefore, we will be able to show our Reel Deal Pilot project next Monday and we are counting on your feedback on what you see.

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