Video call to action

by: Karola Dirnberger - 27/8-10 at 07.47

After making many different kinds of video, its astounding to me how many people do not put a call to action into play in their video. Its where you ask the customer to call you, or to sign up for your webinar, or to buy something from you. Thats what you are there for isnt it? Are you looking to get your customer to contact you? Then say so. Make it easy. Make a motion of putting your hand up to your ear as if you had a phone in it and say Call ME. Are you looking to have them buy something? Then say so. Just let them know if they can do it online or come to your store. If its online, then say where. You can even put a clip in there of it. Are you looking for them to sign up to your webinar? Then say so. What is making you shy all of a sudden? Part of our service is to point out how to use your video so you get a higher conversion rate and with our knowledge, we love to let you know what you are missing and should be considering. Its all about giving the best service possible. Giving you, the customer, more than you expected. I bring up the call to action because I have just gone through a complete day of expressing in many different forms to a client how important call to action is and they just refuse to ask for the business. They deny that it is important. The customer is always right so we went ahead with his plan. I only hope that he realizes later that we spent a day with the script discussing the call to action. We know that thier video will definately inspire people to go to their fascility. Will it create a sale? I suppose time will tell. Remind me at some point to speak about this customer again. Give it 3 months. That usually a good amount of time to get the full conversion rate.

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