Quality Video

by: Karola Dirnberger - 10/9-10 at 07.54

Meeting after meeting I am noticing what poor quality video people are prepared to accept to represent their business and themselves. I am asked my opinion on what they have already shot and used for their promotional pieces and have to couch my opinion and assist them in realizing that whatever medium you use as advertisement to represent you, must be of the quality of the business you run. They may have a few things perfectly in place and then they try to become frugal in the part which is most effective saying they can do it themselves. Yes people watch the video. On the most part the underlying thought is always, wow that was boring and shakey and not clear. Really? That is what you want people to think and feel? When hiring a professional company, the old adage of you get what you pay for stands true. Video companies are experts at keeping the pertinent information and editing it in a way which is seamless and most effective. Be aware that your companies image is on the line each time you put a video on any seeable venue. Be sure its the image you would like to portray.

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